BIZCHINA / Li Shufu
Geely chairman denies flunked test rumour
(China Daily)
Updated: 2006-03-07 15:45
Chinese carmaker Geely Automotive Holding denied reports that it delayed
its ambitious plan to sell cars to the US market because it failed to
pass vehicle tests.
"Our plan has not changed yet," said Geely Chairman Li Shufu, who owns 60
per cent of the company.
Li Shufu, Geely Chairman
Geely has only conducted rollover tests so far in the US and has passed
them, said Li. A rollover test is required by the US market to check
vehicle safety.
Over the weekend, a Beijing-based newspaper quoted John Harmer,
vice-president and chief operating officer of Geely-USA Inc, as saying
the company failed to pass US emissions examination due to problems with
Geely's engines.
"The report is groundless. We have not even begun this kind of test
there," Li told China Daily.
But he said it is difficult to predict when Geely's vehicles will be
shipped to the United States, as the company plans to conduct further
market research and make vehicle improvements to suit the market demand.
In January, Geely estimated it would sell 25,000 cars in its first year
in the United States.
Geely aims to raise its exports to two-thirds of its total production by
2015 when his company is expected to produce 2 million cars a year.
By then, Geely's market share in China will be around 10 per cent, said
Li. The company hopes to also capture at least 2 per cent of the markets
outside of China.
In addition to the US market, the company is also conducting market
research in Europe for possible overseas opportunities.
Geely recently began exporting to countries in the Middle East and Africa.
Geely's first overseas assembly plant in Asia is expected to start
operation soon in Malaysia.
Last May, Geely signed a deal with Malaysian manufacturers Information
Gateway Corporation (IGC) to produce Geely vehicles in IGC's plant.
Geely hit a few obstacles before the Malaysian Government agreed to allow
the carmaker to sell a "very small" portion of its vehicles in Malaysia.
The first Geely car to be produced in Malaysia will be the 1.6-litre
Freedom Cruiser.
Two new models, larger than the Freedom Cruiser, will be introduced at
the Malaysian plant later, according to Geely sources.
In Hong Kong, plans to establish an auto development and research centre
and develop a new sedan series are going on smoothly, Li said.
Last year, the Zhejiang-based company, which entered the auto sector in
1997, sold more than 140,000 cars.
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