BIZCHINA / Top Biz News
Dell centers to extend reach
By Wang Xing (China Daily)
Updated: 2007-03-22 09:13
The world's second-biggest PC maker Dell Inc said yesterday it plans to
open more customer experience centers in China to tap the country's
emerging consumer market.
"We plan to open at least two to three customer experience centers in the
following quarters," said Alex Yung, general manager of Home and Small
Business at Dell Asia-Pacific.
A Dell customer experience center in Zhengzhou, Henan Province.[newsphoto]
Yung refused to disclose where the centers would be located.
The centers would show Dell products, but customers would not be able to
purchase computers or notebooks from them directly, said Yung. But he did
not rule out the possibility of the centers becoming retail outlets in
the future.
"Currently, 80 percent of our revenue comes from phone call orders, and
more than 10 percent from online orders," Yung said. "We plan to
introduce our products to more low-end consumers in China through
customer experience centers and attract them to purchase our products via
our traditional sales channels."
From 2000 to the first half of 2005, Dell has seen robust business growth
in China due to its sales in the corporate and high-end consumer market
in China's big cities such as Beijing, Shanghai and Guangzhou.
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